How’d You Get That?

Journalists will insist they can't be swayed by pesky PR pros who follow up repeatedly and generally make a nuisance of themselves. In fact, we've counseled again and again against repeated follow-up calls. But the fact is, there's a difference between calling hourly to check on the status of a release you sent and applying a little pressure when you're sure your information is a perfect fit for a particular media outlet. Lisa Wysocky, president of White Horse Enterprises, a PR firm in Nashville that focuses on entertainers, uncovered this simple truth when she was pitching country music artist Marty Haggard (eldest son of Merle). Haggard was involved in a lobbying effort to pass a mandatory helmet law for bicyclers in Tennessee.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.