How’d You Get That?

Journalists will insist they can't be swayed by pesky PR pros who follow up repeatedly and generally make a nuisance of themselves. In fact, we've counseled again and again against repeated follow-up calls. But the fact is, there's a difference between calling hourly to check on the status of a release you sent and applying a little pressure when you're sure your information is a perfect fit for a particular media outlet. Lisa Wysocky, president of White Horse Enterprises, a PR firm in Nashville that focuses on entertainers, uncovered this simple truth when she was pitching country music artist Marty Haggard (eldest son of Merle). Haggard was involved in a lobbying effort to pass a mandatory helmet law for bicyclers in Tennessee.

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