By the Book

The start of fall has us thinking back to school days ... and itching to assign a little homework in the form of the latest PR books to hit our desks. These run the gamut from a fascinating personal look at the man many consider the "father of PR," to savvy, strategic input on communicating and managing reputation. How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations. Michael Morley.

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