The start of fall has us thinking back to school days ... and itching to assign a little homework in the form of the latest PR books to hit our desks. These run the gamut from a fascinating personal look at the man many consider the "father of PR," to savvy, strategic input on communicating and managing reputation. How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations. Michael Morley.
By the Book
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks