Tools of the Trade


Intranets and e-letters are the latest PR boon as communicators rely on technology for everything from employee communications to media relations. Adoption of e-letters for employee communications jumped from 56 percent to 82 percent between 2000 and 2002, according to the Profile 2002 study of the communications profession by the International Association of Business Communicators. Likewise, newsletters jumped as a communications medium with external audiences, with adoption growing from 29 percent to 45 percent. Other interesting findings of the study: Human resources departments are responsible for internal communications at about 40 percent of companies worldwide. Corporate communications staffs head up employee relations at about 20 percent of corporations. (Heidi Taff, IABC, 415/544-4701)

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.