Strategy of the Week


Employee communications around a major company event or change are second nature. But don't let the flow of information dry up in the aftermath of your big news. Constant communications with employees will go a long way toward keeping staffers content, especially in a tough economic environment. Moody's Corp. launched a major "Spin" campaign to keep employees in the loop when the company spun off from Dun & Bradstreet. The campaign included a site on the company intranet, frequent email newsletters and constant communication through the employee magazine. When the "Spin" was over, however, it was important for the internal communications team to communicate business and growth strategies for the new company, educate employees about rules of conduct for a public company and maintain the flow of information employees received leading up to the Spin. The Moody's team continues with its electronic updates, now called Moody's Corporation Updates, and relies on a freshly designed magazine to continue to keep employees informed. This strategy comes from our PR NEWS Book of 100 Best Case Studies in PR, a compilation of top case studies in employee relations, community relations, marketing communications and more. To order your copy, call 888/707-5814.

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