Nonprofits Not Immune


Think the media's nose for scandal is only sensitive to corporate wrongdoing? Think again. The Red Cross took a hit in the wake of Sept. 11, and now the Washington, DC-area United Way is taking a battering, as well. Norman Taylor, the chief executive of the organization, is now being accused by another high-ranking exec of knowing about improper uses of expense accounts, inflated donation numbers and other abuses of the finances, although Taylor denies knowledge of wrongdoing. The bright side: Corporate execs seem to be grasping the importance of creating trust among stakeholders, and some top execs and corporate board members even attended a business ethics "boot camp" dubbed "The Directors' Consortium" recently. The three-day course, created by the Wharton School at the University of Pennsylvania, Stanford Law School and the University of Chicago Graduate School of Business, included lectures on accounting, legal liabilities and even how to save face in front of a congressional investigative committee. Subject matter included what message hiring a criminal attorney will send to audiences and how telling the truth is always the best practice.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.