Breaking Tradition, Inertia Reaps Reputation Rewards for PG&E


Pacific Gas and Electric Co. had three strikes against it in 2001: Deregulation of utilities had forced rates to skyrocket, and its corporate reputation had suffered a blow as a result; the company was filing for Chapter 11 bankruptcy; and the statewide energy crisis certainly wasn't helping matters. So when the state mandated that all investor-owned utilities significantly and rapidly increase enrollment in a discount energy program for low-income residents, PG&E had serious work to be done.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.