Baby Boomer Bust


My Generation, AARP's magazine tribute to the Baby Boomer generation, will close its doors with the January/February issue. The pub will be folded into Modern Maturity, and Editor Betsy Carter will become creative director for the newly combined publication. For those of you thinking Modern Maturity isn't exactly the ideal moniker for a mag targeted at readers who cringe at the word "maturity," AARP is one step ahead of you. The association will re-launch the pub with a new title (likely AARP: The Magazine), and will publish three editions, one targeting the Boomers (Carter will take responsibility for this edition), one targeted to ages 60-69, and one targeting seniors over the age of 70.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.