Strategy of the Week

Get to know freelance writers. While a relationship with a New York Times reporter or the editor of the leading magazine in your industry is key, well-connected freelance writers can offer not only great placements but a wide variety of placements. Jen Schmits Thomas, principal with Hetrick Communications in Indianapolis, discovered just that when she met a freelance writer working for The Chicago Tribune in 1998. The freelancer was assigned to write a feature story on the restoration of the West Baden Springs Hotel, a National Historic Landmark in southern Indiana. Thomas got to know the writer well while she was working on that story, and learned her style and her interests.

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