By The Book: Tough Times for Corporate Communications Pros


Paul Argenti sees the big picture for PR. As professor of management and corporate communication at Dartmouth College's Tuck School of Business, he advises his students that public relations should be woven throughout the fabric of a company - from integration with advertising to employee relations to government relations. But he's particularly interested in the role corporate communications must play in a world of reduced government, multi-national branding and ever-increasing corporate power. Argenti examines this role in his new book (with Janis Forman, director of the management communication program at UCLA), The Power of Corporate Communication: Crafting the Voice and Image of Your Business (McGraw-Hill). PR NEWS recently spoke with Argenti this month about how corporate communications pros can guide their organizations toward fulfilling their responsibilities as corporate citizens.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.