Strategy of the Week


This week's strategy: Avoid email attachments. Sometimes. Although conventional wisdom dictates that most journalists prefer not to receive attachments in email communiqués, 43 percent of journalists say they actually prefer an attachment within an email release, according to research conducted by Vocus. The survey included 142 journalists (primarily from print and online media outlets). The key, according to Vocus, is whether or not the journalist is familiar with the source of the email.

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