This week's strategy: Avoid email attachments. Sometimes. Although conventional wisdom dictates that most journalists prefer not to receive attachments in email communiquÃ©s, 43 percent of journalists say they actually prefer an attachment within an email release, according to research conducted by Vocus. The survey included 142 journalists (primarily from print and online media outlets). The key, according to Vocus, is whether or not the journalist is familiar with the source of the email.
Strategy of the Week
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts