How’d You Get That?


There are a lot of sexy health and science stories on the horizon these days - everything from human cloning to stem cell research to new vaccines. But aspirin is not among them. The 100+-year-old pain reliever is time-tested, but when Bayer approached Golin/Harris about generating "new news" for the drug, it looked as though the team wouldn't have much to work with. Instead of focusing on the old, Bayer wanted to highlight aspirin's new uses and demonstrate that scientists are still learning about potential uses for the drug. The American Heart Association says aspirin is underused (of all the people who have suffered previous heart attacks and strokes and should be on an aspirin regimen for their health, less than 26 percent are).

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.