Come Clean, Stay Clean to Weather a Crisis

When I discussed possible subjects for this edition of Image Patrol with PR NEWS editors a few weeks ago, we decided that--much like the weather in New England--if we didn't like the current crop of crises, all we had to do was wait a few minutes. There would certainly be more. In the weeks following that conversation, I searched for an example of a well-handled crisis. (Needless to say, finding poorly-handled crises was not a problem.) I finally found one in YSI, a measurement products company in Yellow Springs, Ohio, that actually investigated itself and turned itself in for toxic waste spills at its plant.

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