Come Clean, Stay Clean to Weather a Crisis

When I discussed possible subjects for this edition of Image Patrol with PR NEWS editors a few weeks ago, we decided that--much like the weather in New England--if we didn't
like the current crop of crises, all we had to do was wait a few minutes. There would certainly be more. In the weeks following that conversation, I searched for an example of a
well-handled crisis. (Needless to say, finding poorly-handled crises was not a problem.)