CEOs Send Mixed Messages on CSR

We're coming up on budgeting season for CY 2003, and it's time to push top management for more funds to devote to CSR. The good news is, they recognize the importance of
corporate social responsibility: A recent survey of 264 Fortune 1000 CEOs discovered that 36 percent are more conscious of corporate social responsibility since Sept. 11, and 52
percent believe that if corporations acted more responsibly in their international communities, they could limit the support of terrorist groups. The bad news: The same study
showed that only 12 percent of those CEOs are allocating more resources to corporate citizenship efforts and only 9 percent are spending more dollars on CSR. Other findings from
the survey, conducted by Jericho Communications in New York: