CEOs Send Mixed Messages on CSR


We're coming up on budgeting season for CY 2003, and it's time to push top management for more funds to devote to CSR. The good news is, they recognize the importance of corporate social responsibility: A recent survey of 264 Fortune 1000 CEOs discovered that 36 percent are more conscious of corporate social responsibility since Sept. 11, and 52 percent believe that if corporations acted more responsibly in their international communities, they could limit the support of terrorist groups. The bad news: The same study showed that only 12 percent of those CEOs are allocating more resources to corporate citizenship efforts and only 9 percent are spending more dollars on CSR. Other findings from the survey, conducted by Jericho Communications in New York:

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.