Catholic Church Sets Corporate Example

Hours of videotaped testimony were released last week in which Cardinal Bernard Law of Boston reveals that for more than a decade he failed to pay personal visits to parishes where a priest had been accused of child abuse. The mounting evidence that the Church has done little over the years to react to child sexual abuse, and its reticence to communicate since the scandal erupted early this year have set a powerful example for corporate America: Even organizations that seem least likely to fall prey to scandal will be hard-hit if leadership fails to respond quickly and appropriately and share information readily with the public. One PR professional who has counseled the Church in recent months tells PR NEWS, "One of the most central parts of any crisis situation, and what is being missed by the Catholic Church, is to say we're responsible and we're sorry.

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