Tackling Technology at PRSA Conference

More than 1,500 PR practitioners from the U.S., Canada, Europe and Latin America flocked to Atlanta last month for the PRSA's international conference. Conference organizers
incorporated new sessions on crisis management and building tolerance in response to the terrorist attacks and the current national outlook, but the prevailing sentiment among
attendees was that "life goes on." Topics that were top-of-mind before Sept. 11 remained in the forefront, including technology. Three technology-related sessions offered
especially substantive contributions to current practice.