Are Indies Virtually Recession-Proof?


Imagine having a team of hands-on, seasoned professionals on your account - none with fewer than seven years' experience - and being billed at junior level rates. This is the sales proposition Aimee Quemuel floats to prospective clients of Ventaja Communications, the virtual agency she founded three years ago in San Francisco. Ventaja sports the Web site and collateral of your standard high-tech agency, but actually represents a network of independent subcontractors, all of whom are brick-and-mortar agency veterans. Because the firm has no physical office space, nor full-time employees, there's little overhead expense to pass on to clients. "We are all consultants.

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