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Publicists have screamed that the sky is falling, but this week it's true. As of press time, the 143-ton Russian space outpost Mir is scheduled to fall to Earth on Friday,
March 23. Among capitalists capitalizing on the Mir's descent is a Web site selling "I survived the Mir crash" T-shirts and a Sausalito, Calif.-based company offering a "Mir
Expedition" to watch the crash at the low, low price of $5,000 to $10,000 a head. But the best buzz award goes to Taco Bell, which announced that if Mir hits a giant logo afloat
in the South Pacific it will buy everyone in the U.S. a taco. And they've even bought insurance to help defray the cost (can falling-satellite insurance be expensive?)