Annual Report Beefs…

It's annual report planning season. Have you asked your investors what they thought of last year's report? A recent online survey conducted by the brand-consulting firm, Turner & Associates San
Francisco, polled 766 investors to gauge their biggest pet peeves in the world of annual reports (participants were allowed to name several). Of the respondents, 63% cited their top gripe as a report
that fails to clarify what the company does and why it might be a solid investment. Meanwhile, 57% bemoaned instances in which management comes across as indirect or less than honest in addressing
negative perceptions of the company. Other complaints: