Say What?

A personal touch can make all the difference in a media pitch - provided the pitchmeister and journalist are already acquainted. On the other hand, a first-time pitch riddled
with faux-chumminess can be so horrifyingly smarmy that not even a mother could love it. Consider the following overture recently received by a staff member in the banking group
at PR NEWS' parent company, Phillips Business Information, from Kevin Kunz at Panini North America: