Hotline

CEO Survival Guide. Darwin magazine hits executive in-boxes this
month, promising to demystify technology for CEOs, COOs and other bigwigs who
grew up in the old economy. Published by the makers of CIO magazine,
the book debuts as a bimonthly, but already is slated to go monthly in February
2001. Issue one explains how Nike's online custom-designed sneaker biz is winning
consumer loyalty, plus why venture capitalists are hot for start-ups specializing
in b-to-c-to-b. (Jeez, no wonder those poor CEOs are confused.) Lew McCreary
is editor-in-chief. (508/872-0080, 492 Old Connecticut Path, P.O. Box 9208,
Framington, Mass. 01701-9208, mccreary@darwinmag.com)
O Negative.
Ellen Kunes, editor-in-chief of O: The Oprah Magazine, jumps ship before
issue two even hits newsstands - but will likely assume another position within
the Hearst empire. Insiders say she and the diva of talk TV didn't see eye to
eye. Meanwhile, Oprah's cable/Web venture, Oxygen, appears to have overestimated
its lung capacity. A slew of staff received pink slips when producers decided
to put programming for "Pure Oxygen" and "Trackers" on summer hiatus. Stay tuned
for more details. (Hearst, 212/903-5000; Oxygen, 212/651-2000) British
Humor.
Four months after EMAP men's title FHM hit American streets
(PRN, Feb. 28), the magazine has finished fleshing out its Web site,
FHMUS.com. Like its paper companion, the site has a high babe quotient. Other
content goodies include bar room jokes, fashion fads and true stories (e.g.,
a guy who was hospitalized after breaking the photocopier glass while attempting
to copy his own butt). Don't miss your chance to contribute. Ed Needham is editor-in-chief.
(fhmonline@emapusa.com) Shopping
Spree.
Alan Greenspan's latest interest rate hike may have cooled the economy
slightly, but publishers are unfazed. Following on the heels of new shopping
titles such as Ziff Davis' eShopper, eBay magazine and Conde Nast's
Lucky (PRN, May 22), Time Inc. subsidiary Southern Progress Corp.
introduces Hot.dots, a bimonthly print guide to Internet shopping. Southern
Accents
Editor Mark Mayfield is engineering the launch, but Editor Kay Fuston
handles the daily grind. (205/877-6000)