Understanding Menopause Mindsets

A one-size-fits-all educational approach to menopause won't cut it with the growing number of women who are either going through or will soon experience this mid-life change.
These baby boomer women, who are voracious information-seekers, are not a homogenous group. They manage menopause in five distinct ways, according to an attitudinal study
commissioned by Pharmacia Corp., manufacturer of Activella, a hormone replacement therapy (HRT). Their attitudes toward menopause range from proactive to traditional, but they all
have one underlying goal in common - control. Unlike their mothers' generation, these women are more vocal about preventing and overcoming the discomforts of menopause. Two-thirds
of those surveyed said they initiated a discussion about menopause with their physician and 15% broached the subject before experiencing symptoms.