New Features

Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new
title, a joint venture of Ideas Publishing Group and emap usa, targets readers in both Latin America and U.S. Hispanic markets. While most content for the monthly will be lifted
directly from the flagship magazine, stories highlighting specific car models may be altered for market relevance. For example, a recent Motor Trend article comparing the
Ford Taurus and Chrysler Concord wouldn't fly in Uruguay or Argentina, where automotive markets are dominated by Australian and Brazilian car manufacturers. Contact Editor-in-
Chief Giorgio Cerboncini, 305/371-9393, x2407.