Mergers swept the communications industry by force in 1999, and if industry forecasters are correct, 2000 will bring more of the same. As PR NEWS went to press on the eve of the so-called-but-not-quite-accurate millennium, crisis guru Jim Lukaszewski wagered that rogue Web sites and other forms of anti-corporate cyber-griping also will dominate the PR radar screen in the coming months. We upped the ante and threw measurement into the ring. "It's the same old same old," Lukaszewski says. Redundant, perhaps.
Looking Ahead: 2000 Mergers May Leave PR Execs Shaken, Not Stirred
You might also be interested in:
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks