Mergers swept the communications industry by force in 1999, and if industry forecasters are correct, 2000 will bring more of the same. As PR NEWS went to press on the eve of the so-called-but-not-quite-accurate millennium, crisis guru Jim Lukaszewski wagered that rogue Web sites and other forms of anti-corporate cyber-griping also will dominate the PR radar screen in the coming months. We upped the ante and threw measurement into the ring. "It's the same old same old," Lukaszewski says. Redundant, perhaps.
Looking Ahead: 2000 Mergers May Leave PR Execs Shaken, Not Stirred
You might also be interested in:
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts