Looking Ahead: 2000 Mergers May Leave PR Execs Shaken, Not Stirred

Mergers swept the communications industry by force in 1999, and if industry forecasters are correct, 2000 will bring more of the same. As PR NEWS went to press on the eve of the so-called-but-not-quite-accurate millennium, crisis guru Jim Lukaszewski wagered that rogue Web sites and other forms of anti-corporate cyber-griping also will dominate the PR radar screen in the coming months. We upped the ante and threw measurement into the ring. "It's the same old same old," Lukaszewski says. Redundant, perhaps.

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