2000: The End of PR as We Know It?

Generic brands may be cheaper in the supermarket, but not in cyberspace. Last week the domain name business.com sold for a whopping $7.5 million. Now the URL PublicRelations.com is scheduled to hit the online auction block Dec. 21, and industry speculators are already wagering as to what kind of price tag it'll command. But the outcome of this digital real estate deal could shed light on a larger question: