UMBRELLA GIANT TAKES A SLIPPERY TUMBLE INTO KIDS’ MARKET

Rule number one for communicators targeting the kids' market: the young 'uns don't care how big and powerful your company is. This was the hard lesson learned by Totes Isotoner Corp. when it made its first foray into toyland with its SplashFlash umbrella. The new product, designed to be "the bomb" nearly became a bomb.