TELEPHONE SURVEY REVEALS KEY BARRIERS TO DIABETIC SCREENINGS

While there's no magic bullet outreach technique that motivates health plan members to be more proactive about managing diabetes, an integrated and aggressive patient education approach can achieve impressive results. Last year, when Blue Cross of California turned up the intensity of its outreach initiatives with direct mail, a telephone survey and updated educational materials, screenings among its diabetic members increased to 37% from 29% - a 30% jump.