BREAST CANCER CAMPAIGN HARNESSES WEB’S ABILITY TO PROMOTE SCREENINGS

If you aren't convinced that healthcare information seekers are intense users of the Internet, a recent online breast cancer campaign may boost your conviction. Last month, a first-of-its-kind partnership among WebMD, Health-South and Tenet Healthcare harnessed the Web's infectious power to spread the word about the importance of getting a mammogram. The national campaign, offered throughout October (national breast cancer awareness month), promoted free mammograms regardless of insurance status and has resulted in more than 14,000 scheduled appointments so far.