Campaign to Empower Female Car Buyers Isn’t a Lemon

Winner Community Relations The stereotype that women live to shop doesn't carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over the price and features of a new automobile? So it was a savvy move by Hyundai to create a series of seminars aimed specifically at women to educate and empower them about the car-buying process - whether they buy a Hyundai or not. The program responds to the hard fact that women purchase 49 percent of new cars sold in the U.S.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.