Campaign to Empower Female Car Buyers Isn’t a Lemon

Winner Community Relations The stereotype that women live to shop doesn't carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over the price and features of a new automobile? So it was a savvy move by Hyundai to create a series of seminars aimed specifically at women to educate and empower them about the car-buying process - whether they buy a Hyundai or not. The program responds to the hard fact that women purchase 49 percent of new cars sold in the U.S.

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