Creating a Corporate Culture: Seeking Employees’ Opinions is Step No. 1

NEW YORK - It's no secret in the PR world that an open workplace environment is the backbone to achieving positive employee communications. But the buzz word for the new millennium is "corporate culture" and corporate communicators have found out that defining your company's culture can have a major affect on employee loyalty, retention and satisfaction. "You have to determine what your culture is and where it's going," said David Kistle, senior VP, Padilla Speer Beardsley, Inc., at a Conference Board event here last week. "Employees want a more open culture with more listening, not just acting.

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