Case Study


In Florida, Tackling Teen Tobacco Use With the Truth If you heard that the "Truth Train" was coming through your town, chances are you might guess it had more to do with evangelism than with PR. But you'd be mistaken, at least in Florida where a 13-stop train tour became one of the motivators in the state's war against tobacco use by teenagers. The Nixon Group based in Miami is helping the state galvanize its antitobacco messages, taking on about $750,000 in projects for several clients. It has headed campaigns like the 10-day "Truth Train" tour that reached 8,000 teens from Pensacola to Miami last summer and corralled more than 75 million media impressions, including pieces on "Good Morning America," CNN and the "CBS Evening News." The train trip was a grassroots way of sparking antitobacco efforts among youth in Florida communities, and included the training of 600 teens as advocates who boarded the locomotive.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.