Case Study


In Florida, Tackling Teen Tobacco Use With the Truth If you heard that the "Truth Train" was coming through your town, chances are you might guess it had more to do with evangelism than with PR. But you'd be mistaken, at least in Florida where a 13-stop train tour became one of the motivators in the state's war against tobacco use by teenagers. The Nixon Group based in Miami is helping the state galvanize its antitobacco messages, taking on about $750,000 in projects for several clients. It has headed campaigns like the 10-day "Truth Train" tour that reached 8,000 teens from Pensacola to Miami last summer and corralled more than 75 million media impressions, including pieces on "Good Morning America," CNN and the "CBS Evening News." The train trip was a grassroots way of sparking antitobacco efforts among youth in Florida communities, and included the training of 600 teens as advocates who boarded the locomotive.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.