Case Study


Nuclear Plant Gets Drilled on Crisis Management If a nuclear disaster strikes, the South Texas Project (STP) - the country's second largest nuclear plant - proved it can disseminate timely, accurate news within an hour, earning FEMA's highest crisis communications rating. FEMA drills, which occur every other year, thrust nuclear plant communicators into a variety of crisis scenarios. In its most recent drill earlier this year, STP communicators demonstrated how they would manage a contamination scenario using keen message development skills, synchronized teamwork and media ambush strategies. In disaster situations, half the battle is diluting highly technical nuclear issues into layman's terms, says Eileen Wixted, a partner with Wixted* Pope*Nora & Associates, a strategic planning agency in Des Moines, Iowa, that provides crisis training for STP. Providing thorough explanations of scary terms like radiation and contamination is critical to putting a nuclear crisis in its proper context.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.