Pro Bono PSA Puts New Spin on Teen Pregnancy Prevention When a California-based communications agency specializing in highly technical industries temporarily stepped away from its usual clientele to enter the realm of teen pregnancy and Spin-the-Bottle, the result was a $42,000 PSA campaign that cost the client only $1,500. Point B, which typically works with clients who produce dermatology products, software and medical devices, last year offered its services pro bono to the Camp Fire Boys and Girlsr of Orange County (Calif.) for its pregnancy prevention campaign. The firm enlisted the help of production and video duplication companies and teenage actors, all of whom volunteered their time. Initial Involvement Point B became involved in the campaign because employees wanted to have an impact on their community, says Gala Struthers, Point B account director and a Camp Fire volunteer, who spearheaded the operation.
You might also be interested in:
- Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
- Northwestern Mutual Goes to Bat for Childhood Cancer
- Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
- Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
- Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign