Case Study

Pro Bono PSA Puts New Spin on Teen Pregnancy Prevention When a California-based communications agency specializing in highly technical industries temporarily stepped away from its usual clientele to enter the realm of teen pregnancy and Spin-the-Bottle, the result was a $42,000 PSA campaign that cost the client only $1,500. Point B, which typically works with clients who produce dermatology products, software and medical devices, last year offered its services pro bono to the Camp Fire Boys and Girlsr of Orange County (Calif.) for its pregnancy prevention campaign. The firm enlisted the help of production and video duplication companies and teenage actors, all of whom volunteered their time. Initial Involvement Point B became involved in the campaign because employees wanted to have an impact on their community, says Gala Struthers, Point B account director and a Camp Fire volunteer, who spearheaded the operation.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.