Case Study

Pro Bono PSA Puts New Spin on Teen Pregnancy Prevention When a California-based communications agency specializing in highly technical industries temporarily stepped away from its usual clientele to enter the realm of teen pregnancy and Spin-the-Bottle, the result was a $42,000 PSA campaign that cost the client only $1,500. Point B, which typically works with clients who produce dermatology products, software and medical devices, last year offered its services pro bono to the Camp Fire Boys and Girlsr of Orange County (Calif.) for its pregnancy prevention campaign. The firm enlisted the help of production and video duplication companies and teenage actors, all of whom volunteered their time. Initial Involvement Point B became involved in the campaign because employees wanted to have an impact on their community, says Gala Struthers, Point B account director and a Camp Fire volunteer, who spearheaded the operation.

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