Case Study

Nelson Doesn't Just Blow Smoke in Clean Air Campaign Federal laws may start in Washington but they don't often stop there. Beginning several years ago, the San Diego County Air Pollution Control District (APDC) decided to translate federal and state air pollution laws into a multi-faceted education effort by increasing public awareness about commuting options and alternative public commuting behaviors. It turned to the communications professionals. Four years and three firms after launching its PR efforts with a $715,000 budget, the APCD hired local firm Nelson Communications Group to unearth new ways to promote commuting on a continuous basis. The APCD created a laundry list of emission reduction projects in the San Diego region, including van pool subsidies, shuttle services, a guaranteed ride home program and $20,000 of new bicycle racks to encourge cycling to work.

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