Drawing on Expertise Beyond the Ranks: Firms Seek New Talent

Neil E. Herman, a new crisis management director at Burson- Marsteller, has a resume that would impress just about anyone. He's tucked under his belt 27 years of law enforcement work, which includes investigating terrorist acts, such as the World Trade Center bombing that snuffed out 230 lives. But Herman is about as low-profile as one gets - a strange fit in the land of PR.