Case Study

Video Motivates Employees to Share Ideas with Management Getting 7,000 employees to believe that their ideas would be valued by mid- and upper-management was Kaiser Permanente's internal communications charge last year. Instead of using common and stale employee presentations, the corporate communications team launched an "Innovations" video campaign that took a more engaging and fun approach to departmental issues. The video resulted in a 24% increase in employees feeling motivated to share new ideas with management. The campaign involved taking a creative gamble on MTA Films, a Los Angeles-based video production company with an extensive healthcare background instead of using in-house production. MTA has worked with the UCLA Medical Center, the American Lung Association and Bayer Aspirin.

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