Opus Puts in Leg Work for No Nonsense Brand


Corporations rarely slice and dice advertising budgets to build grassroots regional integrated communications campaigns. But Kayser-Roth Corporation this year plans to spend its advertising dollars on a mobile marketing campaign, which is pure PR for Kayser-Roth's No Nonsense leg wear brand. The No Nonsense line is more than 25 years old, but is enjoying a new kind of rapport with retailers like CVS drug stores, Kroger [KR] supermarkets and customers who are getting the ultimate in hands-on promotion. At the No Nonsense traveling spa, women can get a massage by a licensed therapist, enjoy a healthy drink, pick up No Nonsense product samples and coupons, and earn a chance to win a spa vacation at the posh The Peaks Resort & Spa in Telluride, Colo. About 2,000 women have been pampered at the spa since it launched in Philadelphia this spring - during a stretch that ushers in both Mother's Day and Secretaries' Day.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.