Sunbeam: Lack of PR Hurts Image In Wake of Financial Crisis


PR at Sunbeam Corp. [SOC] is proving elusive, as its reputation is suffering amid plunging stock prices, a fired CEO and a Securities and Exchange Commission investigation of its accounting practices. In the past year, the company has endured so many image slayers, it would seem PR would be at the forefront of its strategy. But Sunbeam seems to be dodging the press, its customers and employees. PR NEWS has learned that Sunbeam, a $1.

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