PR Adds Needed Forecasting To Product Roll-Out Business Plans


Communications for Windows '98, Apple's Imac Control the Hype In the din of technology product roll-outs, advertising no longer provides the foremost sales fuel. PR has become a needed publicity generator and customer motivator. Technology companies typically devote between $250,000 and $500,000 for major product launches, according to PR NEWS sources. That is an impressive outlay when you consider that just a decade ago, some major companies earmarked that amount for their total annual PR budgets. Companies like IBM [IBM], Armonk, N.

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