Golden Arches Looks for 24-Carat Fix With PR, Marketing Adjustments


New CEO, Business Changes to Have Communications Impact An unprecedented move to cut more than 400 jobs and the promotion of McDonald's Corp. [MCD] new CEO, Jack Greenberg, signal a new era for the American icon. And now the transition includes the departure of its senior VP of communications and of a review of its communications infrastructure, PR NEWS has learned. Communications head Dick Starmann has decided to leave the Oak Brook, Ill.-based company after 27 years, according to McDonalds officials.

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