Image Patrol Report: Eddie Bauer


Eddie Bauer's Race Relations: The Fabric of Bad PR This week we analyze some timely and some not-so-timely responses to crises. The first example involves Eddie Bauer and the lesson we learn is that due to the company's delayed response, what should have been a minor incident and settled with an apology became a court case that resulted in a $1 million fine to the retail clothing company and a major bruise to its image. On the other hand, we have Microsoft, which responded to the recently announced a Department of Justice investigation with a prompt, proactive response at a key industry forum. It was timely, to the point, and even if you do think of Microsoft as "The Evil Empire," you can't fault them in the communications department. The Situations: Eddie Bauer Two years ago, three young black men were shopping at an Eddie Bauer warehouse store.

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