Employee Morale is Key as Cos. Hire More Workers

As a communications executive, it's a near guarantee that you'll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms surveyed about job elimination and downsizing reported that they had created new jobs. When Hill and Knowlton and Yankelovich Partners released their 80-page study, the thrust proved to be the recognition by companies that employees aren't just cogs in the corporate machine - they're the oil that keeps corporations running smoothly. The more than 250 upper-level corporate communicators who responded to the survey revealed the importance of internal communications efforts and practices in several ways: out of eight corporate communication issues (including investor relations, creating company awareness and addressing industry issues), employee communications was ranked No.

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