Breaking Through The Barriers to Breast Cancer Research Awareness

Foundation Has More Than $2M in Grant Funding Available This Year Breast cancer awareness initiatives are taking center stage this month, and hospitals and breast cancer centers are struggling with how to beef up clinical trial participation in a restrictive managed care environment. Public awareness of clinical trials - which provide vital links between basic research and improved patient care - is far from where it should be, concedes some of the top breast cancer advocates. Many major managed care organizations will not cover clinical trial participants, arguing that they are more costly with low outcome accountability. Instead, healthcare providers - especially academic hospitals - have to rely on breast cancer grants to pursue the discoveries that lead to prevention and improved healthcare treatment, according to Kim Calder, associate executive director of the National Action Plan on Breast Cancer (NAPBC). But what cripples clinical trial initiatives most are consumer awareness barriers to patient participation, according to the National Alliance of Breast Cancer Organizations (NABCO).

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