Breaking Through The Barriers to Breast Cancer Research Awareness

Foundation Has More Than $2M in Grant Funding Available This Year Breast cancer awareness initiatives are taking center stage this month, and hospitals and breast cancer centers are struggling with how to beef up clinical trial participation in a restrictive managed care environment. Public awareness of clinical trials - which provide vital links between basic research and improved patient care - is far from where it should be, concedes some of the top breast cancer advocates. Many major managed care organizations will not cover clinical trial participants, arguing that they are more costly with low outcome accountability. Instead, healthcare providers - especially academic hospitals - have to rely on breast cancer grants to pursue the discoveries that lead to prevention and improved healthcare treatment, according to Kim Calder, associate executive director of the National Action Plan on Breast Cancer (NAPBC). But what cripples clinical trial initiatives most are consumer awareness barriers to patient participation, according to the National Alliance of Breast Cancer Organizations (NABCO).

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.