Survey Shows PR Budgets Growing, Both Internally and Externally


Many corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent survey. The survey, just released by Highland, Ill.-based Thomas L. Harris & Co., is based on anonymous responses from about 2,000 executives (about 4,000 were sent questionnaires) of client companies for the top U.

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