The Drill on Crises: A Guide on What to Do – And Not to Do

Crisis plans, no matter how well thought out, don't amount to much if they haven't been put to the test. So to find out if your plan passes muster, it's smart to devote four to six months for planning a full-scale drill; allotting between $25,000 and $100,000 to make sure it's pulled off (just for the drill stage); and working to recruit the core divisional and business-unit execs and your lead communicators to participate.