The Drill on Crises: A Guide on What to Do – And Not to Do


Crisis plans, no matter how well thought out, don't amount to much if they haven't been put to the test. So to find out if your plan passes muster, it's smart to devote four to six months for planning a full-scale drill; allotting between $25,000 and $100,000 to make sure it's pulled off (just for the drill stage); and working to recruit the core divisional and business-unit execs and your lead communicators to participate. It's no secret that an increasing number of corporations are developing multi-pronged crisis plans - many of them spending millions of dollars hypothesizing what accidents, controversies, product recalls or administrative disasters they could face on a day-to-day basis. But there are fewer businesses striving to uncover whether what they've conceived is workable. According to a recent study of Fortune 1000s by The Corporate Response Group, Washington, D.

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