Case Study No. 2959: Hotel PR


PR Campaign Takes Brand-Building Among Families on the Road When brand managers at The Hampton Inn and Hampton Inn & Suites hotel chains asked Dallas-based Meltzer & Martin Public Relations to come up with a way to promote its brand among families and kids, it was because hotel management had tracked a shift in travel patterns, with families comprising more than 50% of its total guest base. The Memphis-based hotel chain, with 700 hotels worldwide, had previously served a mostly business traveler clientele. Now, leisure travelers - families traveling in the summer and winter months - had overtaken the business traveler in significant numbers. In trying to find a way to build brand awareness among kids and families, and position Hampton Inn as a moderately priced leisure-time destination, M&M wisely used input from kids to form the basis of its "Happy Highways Kids' Travel Kit" campaign targeted to kids ages 4 to 10 - a kit meant to be used in the car, that includes a 30-minute audio cassette tape featuring kids' songs and road games and a colorful travel journal that also contains travel-related content and activities for kids. The young Dallas PR firm counts Embassy Suites, The Container Store, Kimberly-Clark and Sprint as clients, and says it had billings of $1.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.