Case Study No. 2956: Investor Relations

Proactive Program Puts 'Special Situation' Co. on the IR Map When Diebold, Inc., a leading transaction systems hardware supplier, based in Canton, Ohio, geared up to change its shareholder base and mix seven years ago, it relied on the proactive muscle of a newly formed investor relations and communications team. Changing the way it was perceived by the investor community and financial media was "easier said than done," according to Donald Eagon, Diebold's vice president of corporate communications, who was recruited by the company for this mission. In 1990, the company was disproportionately owned by institutional investors, making it vulnerable to a hostile takeover (a prevailing trend in the late 1980s and early 1990s) and since it attracted minimal analyst coverage, Diebold's stock was extremely undervalued.

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