Case Study No. 113 – Englewood Hospital and Medical Center


East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah's Witness community living in the tri-state area (New Jersey, Connecticut and New York), the medical and nursing staff, and hospital marketers and administrators became keenly aware of its gaping service void: bloodless care. The tri-state area Witness community of about 120,000 to 125,000 members were being grossly under-served because of their religious beliefs regarding blood transfusions, and as a result, many were dying. From a marketing and ethical standpoint, Englewood Hospital, based in Englewood, N.J, felt compelled to try and meet this community's pressing medical needs. "We knew there were people dying; we were going to do whatever it took to provide them with the medical service they desired," said Ellsworth Havens, Englewood's senior vice president, planning and corporate development.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.