Case Study No. 113 – Englewood Hospital and Medical Center


East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah's Witness community living in the tri-state area (New Jersey, Connecticut and New York), the medical and nursing staff, and hospital marketers and administrators became keenly aware of its gaping service void: bloodless care. The tri-state area Witness community of about 120,000 to 125,000 members were being grossly under-served because of their religious beliefs regarding blood transfusions, and as a result, many were dying. From a marketing and ethical standpoint, Englewood Hospital, based in Englewood, N.J, felt compelled to try and meet this community's pressing medical needs. "We knew there were people dying; we were going to do whatever it took to provide them with the medical service they desired," said Ellsworth Havens, Englewood's senior vice president, planning and corporate development.

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