On The Pulse: Trends & Surveys In the Healthcare Industry

DTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by Scott-Levin, a Newton, Pa.-based healthcare consulting firm. The Direct-to-Consumer Advertising: 1996 study, based on responses from 5,000 physicians representing 14 specialties, 5,000 consumers, and phone interviews with HMO pharmacy directors, found that today's consumers are more proactive about their healthcare decision than ever before. According to the study: Patients who request advertised drugs influence the care of others who don't request a particular medicine, according to a third of the physicians surveyed.13 percent of doctors said they were "very likely" to prescribe a requested drug, with 19 percent likely to concur.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.