Counselors Propose New Trade Association at Annual Meeting


ST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to discuss plans for a trade association to set standards and lobby on behalf of PR firms. The concept of a trade association is something that's been tossed around in the PR industry for several years. Yet it's too early to tell whether PR professionals will endorse this latest idea.

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