Case Study No. 2948: McGraw-Hill Uses Media to Attack Prior Restraint Decision


Just as The McGraw-Hill Companies [MHP], based in Manhattan, was crafting a new corporate image -- that it was more than just a standard ink-on-paper informations company -- it was confronted with a rare politically-charged crisis that would prove to be a PR diamond-in-the-rough. On Sept. 13, 1995, hours before Business Week was to go to press with a startling investigative news story, a restraint order was faxed to MGHC bringing its flagship publication to a screeching halt.

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