Case Study No. 2948: McGraw-Hill Uses Media to Attack Prior Restraint Decision

Just as The McGraw-Hill Companies [MHP], based in Manhattan, was crafting a new corporate image -- that it was more than just a standard ink-on-paper informations company -- it was confronted with a rare politically-charged crisis that would prove to be a PR diamond-in-the-rough. On Sept. 13, 1995, hours before Business Week was to go to press with a startling investigative news story, a restraint order was faxed to MGHC bringing its flagship publication to a screeching halt. To the amazement of Ken Vittor, The McGraw-Hill Companies (MGHC) senior vice president and general counsel, the Business Week story, which revealed a business controversy and litigation between Procter & Gamble [PG] and Bankers Trust Company [BNTA], was being held hostage because an Ohio district court judge objected to information in the article that came from sealed court records. All of a sudden, MGHC found itself on the front lines battling for First Amendment rights, not only for Business Week and its other publications, but for all media.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.